Graphic Design: Infographic
Infographics are a simple and visually appealing way to get across complex information easily. This infographic was created to help Associates understand the Leave of Absence process.
Web: CarMax Benefits
The CarMax Benefits site grew from an unordered directory of documents to a robust information center for all CarMax Associates. The site is flat HTML (no database or CMS) with minimal jQuery and javascript which was maintained via Subversion updates.
Intranet: CarMax
The CarMax Intranet was a blank canvas when I joined the Interactive Creative Team, a site consisting of 2 pages, and a weekly news archive, sans branding or templates. Working within the Lotus Notes/Domino environment I designed and developed the CarMax Intranet. This included a site of nearly 100 pages – most hand-coded in HTML, and more than a dozen sub-forms to provide “widgets” for common i.e. menu’s and footers.
This project included meeting and interacting with all levels of Users and Clients, from store Sales Associates to Directors and above. Much of my time was spent helping to educate our Clients about what an Intranet could provide to our Users, and exploring how technology, limited by our standard browser requirements, could best serve our needs. In all I managed a variety of projects including developing single page support for our Accounting department, to highly sensitive projects in coordination with Legal and HR, to time-sensitive pages supporting in-store Sales contests.
In 2014 I worked with our IT department and vendors to stand up a demo site in IBM Websphere to text it’s ability to serve our Associates.
Print: Branding
A4 Brochure
Over-sized marketing Brochure, final piece printed on 4-color digital press.
Print-on-demand Marketing Sheets
These Marketing sheets were created to allow maximum flexibility in distribution. Frequently updated resumes were stored as MS Word files, with PDFs available to email to clients. Services, Locations and other pages needed for client meetings could be printed in the local offices from Word or PDF. Mass produced sheets going to conferences could be prepared in InDesign and printed professionally.
Single Page Technical Flier
One Page Flier provided to internal client in both PDF format (high and low resolution) for printing or emailing on demand.
eNewsletter
This newsletter was developed to be read online. It was published in PDF format to the corporate website, subscribers were sent HTML emails inviting them to view the latest issue.
Logo Design: Various
The Hot House Variety logo took inspiration for it’s name and logo from the historic Richmond, Virginia, Jackson Ward firehouse home of Gallery5. This RVA production company focus was on raising funds for the landmark building.
For Games, Hobbies & More, the logo development process relied heavily on the store front, location and signage requirements. This logo needed to allow for high visibility from the street and work well for the electronic store front.
Intranet: ENVIRON Marketing
As the Branding Project for ENVIRON drew to a close we identified a need to present the new branding documents to our international staff in a consistent manner, I was tasked with designing and developing pages to fit into the existing intranet framework.
Corporate Website
Building this corporate website involved working closely with the Marketing Director, Marketing support staff, Practice Area leaders, Human Resources team, and managing the activities of our consulting development group. Wearing the project management hat on this project was incredibly satisfying though it was one of my first significant translation projects, working as a liaison between technical and non technical parties. Marking and IT often speak two different languages and their focus tends to be on different key points, being able to speak both languages is a skill I’m particularly proud of.
Being a significant part of the development of this new corporate website, and it’s custom Content Management System (CMS), ensured that throughout the design and development process the needs of our clients and customers were in focus and balanced against every technical decision. This involved analyzing the needs of our clients, our practitioners around the globe, potential new employees, the information the site would hold, and the structure of the information within the database tables. I also spent significant time researching “best practices” of our competitive environmental firms. I had to also assess the technical skill level of the Users who would be interacting with the CMS and doing maintenance on the content which impacted the design of the CMS greatly.
Additionly, I did a lot of backend creative work, selecting and preparing all the media (photos and PDFs) for the site which was a huge task. I also coordinated all the start-up content that was to be published at launch. Once the main project was completed I developed additional corporate micro-sites, including a few foreign language translations, to mirror the format of the main corporate site. I wrote communications about the launch, and provided training guidance on how to use the CMS for staff who required it.
The project was delivered on time and within budget.