I love WordPress, I’ve been doing front-end development for almost two decades, and I have experience on both sides of the Marketing + Web Dev partnership, this allows me to produce high-quality websites and exceptional user experience.
Marketing Communications: Web sites only exist to function as communication tools. Being able to focus on marketing strategy during development reduces the need for rework and allows for better results in A/B testing and SEO performance. My time spent in branding, print, and presentation design means that I’m always thinking about the usefulness of the final product, and how it fits into the overall Marketing scheme.
I’ve gained my experience at both large and small companies including: CarMax, Capital One, SEGA of America, ENVIRON, and Snagajob.
I work across disciplines, I began doing design work while developing layouts for newsletters and powerpoint presentations, then I moved into web development creating design, analyzing content architecture, developing taxonomy, and ultimately producing an intranet. I switched gears into Marketing focusing on presentation development and design of infographics to explain technical concepts to a lay audience, then doing edesign and development of newsletters, and print design and development for our international client audience, the need to share marketing collateral with offices world-wide brought me back to my intranet roots sharing all those resources with offices around the world. Leveraging that I’ve spend a lot of time in the intranet and internet worlds over the last decade but still found time to do design for print and web. Here’s a small sampling of the content I’ve created.
Summary of Experience
WordPress Web DEVELOPER |Snagajob Contractor
The “Employers” team manages the WordPress site for Employers. Working on this B2B eCommerce site gave me the opportunity to blend marketing moxie and WordPress Advanced Custom Field magic. I had opportunities to work with Adobe Target to setup A/B testing, use traffic evaluation tools including Google Analytics, Crazy Egg for click and heatmap review.
On a daily basis I reviewed designs in Sketch, coded PHP files with Atom, checked work locally in WordPress on a Vagrant install supported by Nginx and Gulp Watch, updated to GitHub via GitHub Desktop, attended team meetings via Google Hangouts, and collaborated via Slack. Some days I’d interact with content owners, and product managers, crop or resize photos in Photoshop, edit SEO related content in articles, and I wrote an article on Social Media How-to’s for Businesses.
Front End Developer/Graphic Design | Virginia House of Delegates Contractor
Working for the HOD was interesting in so many ways, I learned a great deal about government while creating training videos for freshmen Delegates using PowerPoint, Camtasia (that’s a lot like Adobe Premier), and GotoWebinar. I had the opportunity to learn a little bit of Ruby on Rails, and to support the Virginia General Assembly website which is a custom CMS with a back-end in PHP/HTML/CSS. Lastly I converted the Virginia Capitol Square website to WordPress – here’s a demo of the site.
Sr. Lead Content Editor/Front End Developer | Capital One Contractor
During this contract at Capitol One I supervised a team of seven Content Editors including managing workload and monitoring staff attendance. Project timelines and completion were managed via Agile Kanban.
Web Designer/Developer | CarMax
I loved my Manager, Don McCants, at CarMax and all the great projects I was able to work on; I was mostly a solo performer because I was the only developer dedicated to supporting internal/marketing initiatives. I developed our intranet within a Lotus Notes Domino environment, and a flat HTML Benefits site (take a look via the Wayback Machine). There was a great deal of partnering involved in both those projects, as with one of my favorites working with the Talent Management team to design and develop a “world-class” new employee orientation experience; the resulting OnBoarding Site is a resource new employee’s spend much of their first week focused on. Something I was really good at but didn’t get to spend enough time doing was collaborating with the Direct Marketing Team on their direct marketing campaigns. I did get to design and built email templates in ExactTarget, including one that pulled 64 data points into an email version of the car appraisal form. I also was trained to do site development and maintenance on the IBM Websphere Content Management System.
Content Editor/Front End Developer | Capital One Contractor
My first assignment at Capitol One involved doing marketing related updates to the corporate site via the Capitol One CMS.
Front End Developer | Experis Contractor
I have been fortunate to work with Experis on a number of contracts, including the Virginia HOD. During other projects I developed a suite of four HTML/CSS based eLearning courses, converted a Photoshop design into an HTML/CSS template, and did the UX design and front-end development for an application to track slot machine payouts.
Senior Graphic Designer/Marketing Assistant | ENVIRON
This is where I gained much of my marcomm experience, I also became so adept at developing PowerPoint presentations that my business cards said “PowerPoint Diva”. Those presentations were critically important and I worked closely with environmental practitioners to craft them for: training, conference proceedings, proposals, government agency briefings, legal negotiations & testimony, and risk communication to the general public. I also gained a lot of project management experience here by producing our external internet site I chose the developers I worked with at SEGA to create a custom CMS that would be easy for the marketing staff to use, and directed the visual design resulting is a beautiful and effective web site, which was delivered on-time and well within budget.
Not to be overlooked was working on the development of the corporate style and identity standards, coordinating the development of templates for MS Office and Adobe Creative Suite, and communicating all of that information on our intranet providing easy access to templates, training, help documentation, marketing support, and a digital asset management system.